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Marketing Manager (Locals Only)
Personal injury firm looking for a PPC/facebook and seo specialist with experience running paid per click for law firms.
Key Areas of Responsibility
Manage, review, and perform daily account responsibilities associated with Google AdWords, Yahoo, Bing and other search platforms for a variety of clients.
Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics.
Manage the creation of large keyword lists.
Provide creative copy suggestions and graphical ad templates.
Provide recommendations and execute strategies for keyword opportunities and other facets of paid search in accordance with client goals.
Provide oversight and manage new paid search campaigns, ad groups, and accounts and aid in the creation of paid search marketing initiatives.
Provide oversight, manage, and be able to generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.
Keep pace with search engine and PPC industry trends and developments.
Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goals.
Monitor and evaluate search results and search performance across the major search channels.
Communication to team and management on project development, timelines, and results.
Ability to draft adcopy and marketing strategies and to evaluate performance of areas advertised including SEO blogs and PPC campaigns.
Must know google analytics, seo knowledge, PPC knowledge; photoshop and graphic design elements are required.
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