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Business Development Officer

Marin County, California

ESSENTIAL FUNCTIONS:
Business Development
• Identify and attend sales and sales-like activities and events that will drive desired business to The Redwood Group.
• Prospect and close new business for The Redwood Group.
• Execute Membership drives, sales events, and presentations at Select Employer Group (SEG) locations and business development events.
• Contribute to the development of programs, promotions, and campaigns to successfully market RCU products and services to SEGs and other audiences. Participate, sponsor and support SEG events such as benefit fairs, SEG appreciation events, etc.
• Establish partnerships with employers, businesses, and organizations to promote Redwood Group products and services to their employees, members, and affiliates.
• Maintain SEG database; ensure all data and input is accurate and current, and sales activities are recorded.
• Prospect new, targeted SEG relationships. Complete necessary paperwork and processes to enroll and identify new SEGs in SEG database.
• Initiate sales calls, visits, and mailings to existing and new SEGs.
• Coordinate schedules and attendance with appropriate Redwood Group managers to attend and participate in local SEG and business development events.
• Mentor and support Branch Managers, as appropriate, with all business development activities and efforts.
• Contribute to the creation and execution of the Business Development Strategic Plan and annual budget.
• Complete weekly, monthly, and quarterly reports and administrative tasks.
• Maintain and develop relationships with Centers of Influence, business partners, and business organizations that will help drive in new business.

Business Relations
• Actively participate in relevant local area Chambers of Commerce, business groups, and committees that are appropriate and relevant to the goals and initiatives and will drive desired business to The Redwood Group.
• Work with area Branch Managers to ensure RCU has regular attendance at Chamber and other business group networking events.
• Attend relevant and appropriate luncheons, mixers, and other networking opportunities.
• Suggest and coordinate effective business development related advertising and marketing within Chambers and business groups.
• Coordinate and execute business expo events and similar activities that generate desired business for The Redwood Group.
• Investigate, recommend, and coordinate sponsorship opportunities through the local Chambers of Commerce and business groups and speak/present at appropriate and relevant events.

Other Functions
• Assist Regional Manager – Business Development with internal sales efforts including promotions, communication, recruiting and training team members etc.
• Assist other RCU departments (including planning, execution, and/or participation) with events or functions as needed.

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