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Retail Marketing Manager

City of Industry, California · Marketing/Public Relations

Our Company

Our company, founded in 1984, has become a global leader in beauty and cosmetics, distinguishing itself by groundbreaking product innovation, reimagined go-to-market strategies and cutting-edge supply-chain dynamics. From humble and disruptive origins, the company emerged as the pioneer of compact palettes and gift sets and stands today as the largest privately held beauty company in North America. The company is recognized within the industry as a top "brand builder," with a brand portfolio that includes well-known beauty brands sold in over 80,000 retail outlets in 80 countries.

Job Summary

One of the top-performing companies in the industry is looking to hire a Retail Marketing Manager to lead the multiple brands to new levels of retail success. This individual will craft and implement strategies to create and strengthen the brand’s go-to-market execution, especially within the mass channel. A deep understanding of the US and International retail landscape as well as knowledge and passion for the beauty category is crucial for success in this role.  We are looking for an energetic, dynamic and personable individual who is highly strategic and also detail-oriented.

Essential Job Functions:

  • With VP of Marketing, create and drive the go-to-market financial targets and marketing activation plan for both domestic and international markets. For domestic market, with strong focus for value channels
  • Work closely with key brand partners such as product development, communications, creative and market research to create seamless alignment and a clear understanding of business priorities
  • With clear understanding of retail specific style guides, oversee planogram strategy to bring brand messaging to life at the wall, maximize growth, and create visual interest at retail, especially at mass accounts
  • Work closely with sales team to execute all account strategy and identify incremental opportunities in each account to drive top line revenue and bottom-line profit
  • Collaborate with cross functional teams including S&OP team and production team to ensure programs are shipped on time and develop excess inventory programs for value channels
  • Work closely with our international partners to develop programs for each region
  • Take a leadership role in working cross-functionally with sales, product development, communications, project management to bring projects to life
  • Represent the brands in high visibility retailer specific corporate meetings and strategy sessions, ensuring image, presentation and actions support brand equity and the strengthening of brand position
  • Perform other duties as needed and directed by management


Minimum Qualifications:

Knowledge, Skills and Abilities

  • Self-motivated, results oriented and creative thinker 
  • Strong communication, presentation and organizational skills 
  • Able to work in fast-paced and multi-brand environments 
  • Analytical in approach to identifying opportunities 
  • Strong negotiation skills 
  • Skill in oral and written communication
  • Skill in basic computer operation, and software programs such as Microsoft Office
  • Ability to accurately and effectively communicate with customers and staff in a professional and courteous manner
  • Ability to organize multiple work assignments and establish priorities
  • Ability to pay close attention to detail and ensure accuracy
  • Up to 20% travel may be required (post COVID-19)


Education and Experience

  • Degree in Business Marketing or related field
  • B2B experience is a MUST
  • 5-7 years of experience in brand marketing or retail management 
  • Beauty/CPG/fashion/lifestyle/retail experience preferred

Physical Requirements






Must be able to read reports and use computer.






Must be able to hear well enough to use the telephone and communicate with others.






Must be able to sit for long periods of time.
















Must be able to write, type, and use the telephone.






Working Conditions: Good working conditions, with the absence of disagreeable conditions

Note: The statements herein are intended to describe the general nature and level of work being performed by employees, but are not a complete list of responsibilities, duties, and skills required of personnel so classified. Furthermore, they do not establish a contract for employment and are subject to change at the discretion of the employer.

Salary: Pay commensurate with skill set and relevant experience level.  Benefits: Comprehensive benefits package includes employer paid health benefits and 401k match. Benefits typically offered only to full-time employees.

Our company does not discriminate in practices or employment opportunities on the basis of an individual's race, color, national or ethnic origin, religion, age, sex, gender, sexual orientation, marital status, veteran status, disability, or any other proscribed category set forth in federal or state regulations.

This company is an Equal Opportunity Employer.


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