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VP of Marketing

Glendale, CA

Position: Vice President of Marketing
Location: Southern California preferred with ongoing meetings in Glendale, CA

Seeking an ambitious and strong mid-level marketing executive with mortgage experience.  As our client is ramping up the business, the person should be willing to roll up their sleeves and get involved.

 
Responsibilities:
 Brand development / Company image – Our culture and business model geared towards experienced, producing (self-gen) LO’s.
 Ability to recruit and manage a marketing team to accomplish projects noted.
 Recruiting – Our Value Proposition (technology, pricing, SLA’s, marketing, support, etc.)
 Direct to Consumer Website – Experience, expertise, technology, pricing, etc.
 Marketing for our existing Loan Officers – As part of our retention plan (this includes past clients, referral sources and individual LO web pages so we can generate Applications for them)
 Marketing of past Borrowers – As part of our borrower retention plan
 Marketing to Realtors – As part of our LO recruiting and retention plan
 Social Media Presence – Facebook, Instagram, Twitter, YouTube, etc.
Skills:
Presentation and consistency in message is crucial. The ability to develop, implement and manage a marketing plan consistent with our growth plans while support the sales force with a consistent and professional message is a priority. Candidate should also be proficient in developing a budget in support
of the marketing plan and spending should be measurable through ROI and clear reporting.
A knowledge of Encompass, Surefire (Top of Mid) and Simple Nexus is a plus.
 

www.jba.com 

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