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Sr. Business Analyst – IT Marketing

Culver City, Ca
Position: Sr. Business Analyst – IT Marketing
Employment Type: 12 months+ Contract
Location: Culver City, CA (90232)

Job Description:
The Sr. Business Analyst serves as a primary interface to the business users in the Information 
Technology (IT) Business Relationship Management (BRM) team and is part of an agile team. This team member’s focus is in understanding the business requirements, processes, and workflows of the 
clients. The analyst performs functional requirements gathering, analysis, design, documentation, 
reviews, testing, issue tracking, and client management in support of application development 
enhancements/projects. The primary stakeholders supported in this role are in the Television (TV) & 
Home Entertainment (HE) Marketing business unit. The primary system supported in this role is the 
Business to Business (B2B) application.  It houses and distributes marketing 
materials throughout the studio and to its business clients for Titles produced and distributed.

Responsibilities:
•   Establish and sustain strong on-going relationships with business and IT partners by working 
with the business and technical teams to define/clarify functional needs
•   Collect, analyze, and design user and system needs by:
o Analyzing and understanding business challenges and requirements
o Mapping current business processes and workflows to the new system or service
o Determining user experience, interface, and data migration/conversion
requirements
o Creating stories, conducting design walkthroughs/reviews, and obtaining approvals
o Resolving any issues which may affect the business process
•   Define and develop user stories along with functional & data requirements, process 
flows/diagrams, use cases, information needs, wireframes/mockups/interface designs,
proposed solutions, presentations, test scenarios, training materials
•   Manage the UAT process by performing smoke testing, defect management, communicating status, 
and conducting demos, and obtaining UAT approvals prior scheduled deployments
•   Ensure that delivered functionality/system matches the functionality specified and that 
business is satisfied with IT services and products.
•   Serve as a liaison to other teams in planning, coordination, development and deployment of 
multi-team enhancement or projects
•   Understand, manage, escalate, mitigate, and communicate user expectations, status, risks/issues 
to all relevant IT and Business team members at all levels
•   Manage a high degree of change in an extremely fast paced, complex, and demanding environment
•   Participate in agile events, sprints, releases
•   Assist in backlog prioritization, sprint & release scheduling and planning, etc
•   Ensure training needs are met by training users in the functionality developed

Required Skills:
•   Strong analytical, critical thinking, and problem-solving skills on complex processes/issues
•   Skilled proficiency in authoring and managing user story narratives and acceptance criteria, 
and creating relevant work products (defined in “responsibilities” above) required by the team.
•   Mastery in MS Office Suite (Powerpoint, Excel, Word), Visio Diagrams/Flows, Image
Creation/Editing tools for producing presentations, wireframes/design mockups, etc.
•   High competency in verbal, written, listening, and presentation communication skills including 
ability to tailor communication to audience to achieve desired results.
•   Expertise in interpersonal, relationship management, meeting facilitation, and negotiation 
skills
•   Strong organizational and time management skills

Required Experience:
•   Minimum 6 years of IT application and software development experience
•   Hands on business analysis/interface design experience and work product examples
•   Demonstrated success on complex enhancements/projects of all sizes throughout the entire life 
cycle
•   Experience in navigating and accommodating a high level of change for demanding clients and 
adapting accordingly
•   Solid working knowledge of Agile Framework, Software Delivery Lifecycle (SDLC), Information 
Technology Infrastructure Library (ITIL), and project management fundamentals
•   Good understanding of Entertainment industry (Television, Home Entertainment, Marketing, 
Digital Asset Management, Product Licensing a plus!) and the role that IT plays in the industry

For immediate consideration please send resume to: eddy@jba.com 
 
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