Health IT Marketing Manager (social media)

Location: Marina Del Rey, California, United States
Date Posted: 05-10-2017
Marketing Manager- Health IT

Job Type: Full-time (Full Benefits Offered)
Job Location: Los Angeles (90292)
Salary: Based Off Experience
 
Required experience:
  • Marketing: 5 years
Overview
We’re looking for a leader and accountable marketeer who will be responsible for the growth of direct and indirect sales channels for a Nationally Recognized HIE Platform. Ideal Candidate will love to live and breathe marketing!

Marketing Manager Responsibilities:
  • Developing strategies and tactics to spread the word about the company and drive qualified traffic to website
  • Deploying successful marketing campaigns and owning their implementation from ideation to execution
  • Experimenting with a variety of organic and paid acquisition channels – content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis and much more
  • Producing valuable and engaging content for website and blog that attracts and converts target audiences
  • Building strategic relationships and partners with key industry players, agencies and vendors
  • Be in charge and accountable of marketing budget and allocate/invest funds wisely
  • Measuring and reporting performance of marketing campaigns, gain insight and assess against goals
Requirements:
  • BS/MS degree in marketing or health IT related field
  • Demonstrable experience in marketing together with the potential and attitude required to learn
  • Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate
  • Solid knowledge of website analytics tools (e.g., Google Analytics, SalesIQ, WebTrends)
  • Experience in setting up and optimizing Google Adword(s) campaigns
  • Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets, reports and company CRM
  • Good taste, a sense of aesthetics and a passion for great copy and communication
  • Up-to-date with the latest trends and best practices in online marketing and measurement
To apply please send resumes (word format) to anton.tilgren@jba.com
or
this job portal is powered by CATS