LOCATION: West LA
PAY RANGE: $120K - $150K
QUALIFICATIONS/REQUIREMENTS:
- Plan, develop, and execute an integrated paid search strategy specifically designed to generate direct responses from targeted consumers in the legal industry. This includes the creation and management of tailored PPC campaigns aimed at increasing the volume of qualified client inquiries to our firm.
- Oversee bid management, account structure, and daily campaign monitoring to ensure optimal performance. Continuously refine campaigns through comprehensive keyword research, adjusting bids, and incorporating or removing keywords based on performance metrics.
- Collaborate with creative teams to gather necessary assets, craft compelling text ads, establish robust tracking mechanisms, and launch effective landing pages. These efforts are all geared toward maximizing conversion rates and driving client acquisition.
- Analyze campaign data and prepare detailed performance reports that provide actionable insights. These reports will summarize key metrics, highlight successes, and identify areas for improvement, enabling ongoing optimization of paid search efforts.
- Stay ahead of the curve by conducting in-depth competitive analysis, monitoring industry trends, and exploring emerging technologies in the realm of paid search and digital marketing. This proactive approach ensures that our strategies remain cutting-edge and highly effective in the ever-evolving digital landscape.